Join us on our adventure to the new world filled with good designs and respect for those who appreciate them.

"We want to see both designers and consumers benefit from our service. We serve everyone who appreciates good design.

Low risks for designers and low price for consumers. This is where we put all our effort in and this is what we believe will change the whole game."

So, we have developed a service where consumers can get a product they want at remarkably affordable price.

There are three factors that mark up the price of a product: distribution cost, marketing cost, and the cost of packaging that requires human labor. We managed to minimize these costs. We, as the manufacturer, ship directly to you without middle men distribution and the design of the product and the price of it work as the best marketing tool. Also, we do minimal packaging and send products knocked down so you can simply assemble them by yourself thereby reducing the shipping cost. This is how we provide quality products with a good design at unbelievably affordable price.

Most of the businesses nowadays try to build a business model that can minimize their own risks. This is why the world is booming with platform businesses which arrange exchange between consumers and producers, and get commission for the transaction. However, we are in a belief that a platform should take more responsibility and involvement so that the users can engage themselves without a hesitation. We work more and you enjoy more. This is what we think a true way to satisfy our customers.

We love good designs. And we love anyone who appreciates good designs. So we put our best effort to hunt for the best designs and presenting them at the best price possible. What came to our mind was that designers want to see a success of their own products, but for them, it takes a huge risk to release the designs without any guarantee for success. For consumers, they are in endless search for the best deal, but the products they like are usually overpriced. We want to see both designers and consumers benefit from our service.

That’s how we developed our business to current SHAPL.

We started as a manufacturing company in 2012. However, there were two setbacks we stumbled upon, which prompted us to incorporate platform aspect to our service. First, “We cannot continuously create the designs that consumers will always want.” We came to a realization that with limited number of designers and decision-makers we had, we couldn’t make all the products we had a hit product as they might not be ‘universally appealing.’ Second, “We cannot fully satisfy consumers with just good designs only.”

We were faced with the harsh reality of the market that it’s hard to impress consumers even though we successfully make cool products they might like.